Press & Media
For journalists, podcast hosts, and event organizers.
Hi-resolution photos, book covers, three bio lengths, and speaking topics. Reach Felix at office@vulpine-industries.com for review copies, interview requests, or assets not listed here. Replies within two business days, CET.
Bio · 50 words
Felix Lenhard helps companies ship by removing what doesn't work. Founder of Vulpine Industries, Program Director at Startup Burgenland, co-founder of Vulpine Creations (exited 2024), and author of the four-volume Subtract to Ship method and the Late to the Table memoirs.
Bio · 100 words
Felix Lenhard is a strategy and innovation consultant with twenty years of work across DACH manufacturing, B2B services, and consumer products. Coached more than a hundred startups since 2015, most recently as Program Director at Startup Burgenland. Co-founded Vulpine Creations in 2020 with magician Adam Wilber, designing twelve products shipped into more than fifty countries (4.9 stars, zero returns, exited 2024). Now author of the four-volume Subtract to Ship method (September 2026) and the two-volume Late to the Table magic memoirs (June 2026), published under his imprint Vulpine Horizons.
Bio · 200 words
Felix Lenhard is a strategy and innovation consultant with twenty years of work across DACH manufacturing, B2B services, and consumer products. He has coached more than a hundred startups since 2015, most recently as Program Director at Startup Burgenland, where cohort companies reach first revenue under the methodology he calls Subtract to Ship.
In 2020 he co-founded Vulpine Creations with American magician Adam Wilber, a partnership that produced twelve original magic products shipped into more than fifty countries with a 4.9-star average and zero returns. Vulpine Creations was exited in 2024.
His client engagements have included innovation teams at RHI Magnesita, Magna, voestalpine, Liebherr, Porsche, ZF, Lenze, and Benninghoven. He keynotes regularly across DACH on the discipline of removing what doesn't work to get products shipped.
In 2026 he launches Vulpine Horizons, his publishing imprint, with two flagship series: the two-volume Late to the Table magic memoirs (June 2026) and the four-volume Subtract to Ship method (September 2026), plus Build MDR (with Tibor Zechmeister) and Scale eCommerce & Marketplace.
Speaking topics
Three talks Felix gives most often.
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Subtract to Ship
The keynote. Twenty years of removing what does not work, distilled into a ninety-minute case for subtraction. Best for innovation summits, leadership offsites, and product conferences.
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The Kill List
A more tactical talk for product leaders and innovation heads. How to write a kill script, defend it, and make removing decisions stick past the room they were made in.
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Late to the Table
The personal talk on craft, late-mover advantage, and the discipline of getting it wrong six hundred times before getting it right once. Best for builder audiences and creative summits.
Downloadable assets
Coming soon: a single ZIP with everything below.
Until then, request specific items by email. Available on request:
- Hi-resolution author photos (3 crops: square, landscape, portrait)
- Book cover images (print + web resolution) for all eight titles
- Imprint logo (SVG, PNG)
- Plain-text bios in 50, 100, 200-word formats (above)
- Two-page imprint boilerplate for review-coverage briefs
- Review copies of Late to the Table and Back at the Table from May 2026
- Review copies of the Subtract to Ship series from August 2026