What you'll take away
- 01 The Fachberater identity. Sell by subtracting the salesperson. Diagnose, don't pitch. The portfolio's discovery call framework took close rates from twelve percent to fifty-two.
- 02 One marketing channel mastered, not seven done badly. A content engine that runs on your story, your failures, your specific data, the things no competitor can replicate.
- 03 The Revenue Engine on one page. A single-sheet map of how strangers become customers and customers become advocates. Predictable. Repeatable. Yours.
You built something. If you followed Books 1 and 2, that is not a metaphor. You have a product or service that real people paid real money for. You validated the idea. You shipped it ugly. You fixed it live. You earned your first revenue.
And then something happened that nobody warned you about. The revenue stopped growing. Not because the product was bad. Not because the market disappeared. Not because you made a fatal mistake. It stopped growing because you ran out of people who already knew about you.
At Vulpine Creations, Adam and I had built the most tested, best-reviewed products in our category. Bill Palmer, a man who owned nearly two thousand competing products, called our cups “the best I have ever seen.” We had a 4.9-star average rating. Zero refund requests across tens of thousands of customers. And there were weeks when the phone did not ring.
The world does not reward the best product. It rewards the product with the best distribution. The best reach. The best system for turning strangers into conversations and conversations into customers and customers into people who tell other people. That is what this book builds. Not luck. A system.
What this book delivers
- A sales mindset that feels natural, not forced.
- One marketing channel mastered, not seven producing mediocre content for audiences that do not exist.
- A content engine that runs on your story, your failures, your specific data, the things no competitor can replicate.
- A lead generation system that fills your pipeline. Warm outreach, cold outreach, lead magnets, email nurture, layered in the right order.
- Pricing that reflects your value, and the negotiation skills to hold that price when someone pushes back.
- An owned audience that nobody can take away from you.
- A discovery call framework that closes deals through questions, not pitches. The same framework that took portfolio founders from twelve percent close rates to fifty-two.
- Social proof that does your selling for you. A referral system that turns customers into your sales team.
- The Revenue Engine on one page. Predictable. Repeatable. Yours.
Who it is for
Founders and operators with a real product, paying customers, and the sense that growth has stalled. The ones tired of watching strangers buy from worse competitors who simply showed up where the customers were.
Series context
Grow is the third of a four-volume set: Validate · Build · Grow · Scale.
Endorsements
-
Felix played a key role in accelerating Pflegenavi during our time at the Startup Burgenland program. His ability to drive early-stage momentum is unmatched — from refining our positioning to preparing us for investor talks, he provided sharp, actionable guidance throughout. What made the biggest difference for us: Felix didn't stop at advice. He actively opened up his network to help us find a technical co-founder — solving one of the most critical bottlenecks in our founding team. Felix is not just a strategist, but a true enabler.
-
Felix had a profound impact on the trajectory of Perigee. From the very beginning, he brought a sharp outside-in perspective that helped us see our platform not just as a technical solution, but as a strategic story that needed to resonate with partners, users, and funders alike. We restructured our positioning, clarified our value proposition, and crafted a funding narrative that was both compelling and credible. We successfully closed a funding round with a strategic investor who not only believed in our technology, but in the broader mission behind it.
Tell me when it ships
Get a note when Subtract to Ship: Grow is available.
Continue reading